After nearly three years of work, WAMBA and Westcycle are delighted to celebrate the launch of the Western Australian Mountain Bike Strategy - Unlocking the Potential.
WA Minister for Environment, Hon. Albert Jacob MLA; WAMBA President, Louise Wallace and Westcycle CEO, Matt Fulton fronted the media this morning at Herdsman Lake to officially launch the Strategy, which provides a clear statewide approach to coordinating and developing mountain biking in Western Australia over the period 2015 – 2020.
Western Australia is the cycling capital of Australia with 23% of people riding a bike compared to a national average of 19%. Mountain biking is one of the State’s fastest growing recreational, sport and tourism activities. Almost 120,000 mountain bikes are bought every year in WA alone. The time is therefore right for a clear statewide approach to coordinating and developing mountain biking in Western Australia. The State has the diverse environments and outstanding scenery to support a thriving mountain biking industry and grow into a world-class mountain bike destination.
“There has been a surge in mountain biking as a recreational activity in recent years. With demand for mountain bike trails and suitable facilities exceeding supply in many areas, the Strategy identifies the gaps and provides a framework for us to fill them” said Louise Wallace, President of WAMBA.
According to WAMBA’s President, the Strategy will enable even more Western Australians and visitors to get riding, and provide a range of high quality and sustainable trails for new and existing mountain bikers to enjoy.
“Western Australia is home to some iconic and extraordinary experiences and the Strategy shows how we can make mountain biking one of them,” says Matt Fulton, WestCycle CEO. He said the Strategy is a significant document for mountain biking in WA and the result of nearly three years of work by WAMBA, WestCycle, the mountain bike community, Department of Parks and Wildlife (DPaW) and Department of Sport and Recreation (DSR).
The Strategy identifies and targets five core objectives to deliver its vision:
This is an extremely exciting phase, as it will lead to more trails on the ground, stimulate the growth of a vibrant mountain biking community and increase tourism opportunities across the regions.
WAMBA advocates for partnerships between community groups, government, local business and the corporate sector to support the growth of mountain biking.
WestCycle calls on Western Australians to become involved in one of the State’s fastest growing activities. Ongoing funding and sustained focus will be required to fully realise the Strategy’s vision for mountain biking and the tremendous opportunities that are on our doorstep.
A consultation draft of the Strategy was released in October 2014 seeking public comments. Submissions were received from 35 organisations and individuals. All comments were reviewed and taken into account during the finalisation of the Strategy. A copy of the Strategy, as well as the responses and actions to the public consultation comments can be downloaded here: